2021 — Present | UX is Fine

UX is Fine

UX is Fine

STUDIO

Creative + UI/UX Director

ROLE

01 | The Work

Leading embedded UI/UX direction across AAA.

UX is Fine is a game UI/UX agency that embeds with the world's largest studios. I joined in 2021 as UI Art Director, moved to UI/UX Director in 2023, and have led the agency as Creative Director since then, owning creative direction across concurrent AAA engagements, building and managing embedded teams, and running the operational infrastructure that lets the studio scale.


Full agency at uxisfine.com

The Challenge

Maintaining the quality bar and the creative vision across a dozen simultaneous AAA engagements, each with its own studio culture, pipeline, and definition of done.

02 |‍ ‍Role & Progression

From Art Director to Creative Director, inside the same studio.

03 | ‍Partner Studios & Games

The studios and titles we've worked on.

PUBLIC | ‍A selection of publicly documented partnerships

A partial list. Many present and previous engagements are under NDA. What's listed below is work that's either publicly credited by the agency or named in public-facing project materials.

04 |‍ ‍Internal Projects, Rituals & Tools

The work inside the work

Running a studio at scale requires building as much as designing. Alongside client work, I have helped build internal tools and operational frameworks that keep the studio healthy, the team protected, and the delivery consistent. A custom staffing system, an in-engine UI component tool, a four-day work week that actually works.

There are other things we have built that have become real advantages for the studio and its clients, but those stay internal. Some tools are worth more as trade secrets than as portfolio entries.

05 | ‍The Full Picture at UXisFine.com

UXIF Studios

The agency's full case study library, service offerings, and client testimonials live at uxisfine.com. What is here is the shape of my role and the work I have been most directly responsible for building.

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