Visit STX.com
Visit STX First String
Watch the STX Heritage 30 Second Spot
Visit the Custom Builder
Visit Define Your Game

STX

DIVISION OF DEVELOPMENT

PROJECT OVERVIEW

STX is one of the largest manufacturers of lacrosse equipment. The company was founded in 1970 as STX Inc. STX's first stick was the double wall, synthetic lacrosse head, which was the first synthetic stick and the only type used to score goals in the first NCAA Men's Lacrosse Championship (1971).

Over the last 2 years as Interactive Art Director, the push for consumer engagement with the brand has seen a strict focus on digital marketing with a high level of interactivity and engagement. The design and launch of the new STX site, Custom Builder, First String App and brand technology micro-sites accompanied with social campaigns, have helped achieve and surpass expectations in driving new and loyal users to the brand.

AWARDS

Art Direction & Design completed atMISSION